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AMERICAN MOUNTAIN: $15 gets you $35

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Sneak Peek

It's an outfitter. No, it's a boutique. Wait, it's actually both! Oxymoron, you say? Not at American Mountain. The hip space in the Vinings Jubilee shopping district carries everything from sleeping bags to sundresses in a smaller, less intimidating atmosphere than some "super-outfitters." Upon walking in, you'll see gear for women, men and children ranging from performance (think waterproof, insulated, etc.) to lifestyle (everyday clothing). But, keep in mind, even the lifestyle gear has properties of the performance gear and, with brands like Patagonia, Simple and others, that means the goods at American Mountain are made with quality, sustainable and recycled materials. Walk to the back of the store for the hard goods - tents, backpacks, sleeping bags, stoves and cooking sets - and just be sure not to trip over Laurel, American Mountain's sweet canine mascot.

"We want to outfit everyone from a kid going to class to someone h...
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American Mountain Outdoor Apparel and Gear
Traditional outfitter meets hip boutique in the heart of Vinings
By: Ashley Hesseltine

It's an outfitter. No, it's a boutique. Wait, it's actually both! Oxymoron, you say? Not at American Mountain. The hip space in the Vinings Jubilee shopping district carries everything from sleeping bags to sundresses in a smaller, less intimidating atmosphere than some "super-outfitters." Upon walking in, you'll see gear for women, men and children ranging from performance (think waterproof, insulated, etc.) to lifestyle (everyday clothing). But, keep in mind, even the lifestyle gear has properties of the performance gear and, with brands like Patagonia, Simple and others, that means the goods at American Mountain are made with quality, sustainable and recycled materials. Walk to the back of the store for the hard goods - tents, backpacks, sleeping bags, stoves and cooking sets - and just be sure not to trip over Laurel, American Mountain's sweet canine mascot.

"We want to outfit everyone from a kid going to class to someone hiking Mt. Ranier," says Taylor Wells, an American Mountain employee who has been with the company since it opened its doors in October 2008. And, take it from us, Threaders: The store succeeds in that mission. Anyone with an active lifestyle can appreciate all that the store has to offer: Running apparel, a variety of footwear from hiking boots to flip flops, sunglasses for sport and style, bikinis for the ladies, board shorts for the guys and even jewelry from a local designer, Terra Mater.

CONTINUED

The store began on (what sounds like) a whim from owner, Bobby Batson. “So when, in the summer of 2007, I was unemployed and restless with a few mountains under my belt, starting an outdoor store sounded like a swell idea," reads an excerpt from the full story found on American Mountain's web site. Fast forward a few years and the store has thrived, as well as expanded to include online shopping, where you can shop from an incredible selection of gear and goods (and did we mention free shipping, free returns and a price match guarantee?).

Another perk to stopping into American Mountain? Chatting with the staff. Whether you want to talk shop with other athletic, outdoorsy folks like yourself or admit to being a novice and ask for guidance, you're in luck. Let them guide you around the store and explain the difference between Arcteryx's and Gregory's supersized backpacks designed for serious trekking, or ask their opinion on which pair of Costa del Mars looks best on your face. They’ll be seriously happy to help. So, whether you need a 3-person tent or just a new pair of Rainbow sandals, we're sure American Mountain has you covered … and, you won't get lost in the store and wind up sleeping in a display tent.

Only $15 gets you $35 at American Mountain Outdoor Apparel and Gear. That’s 57% off on everything from tents and sleeping bags to sundresses and footwear.

No cash value; Tax not included; Not valid with any other special offer or on sale items; Not valid for accessories, T-shirts and intimates; Valid for eyewear (get those glasses Threaders); One voucher per visit (may combine 2 vouchers for sleeping bags, tents and multi-day packs); Voucher valid June 8 - October 8, 2010

Redemption Location	American Mountain
Redemption Address	4300 Paces Ferry Rd., NW Atlanta, GA 30339
Redemption Phone	(770) 432-1655
Redemption Website	www.americanmountain.com

Everyone also gets $15 toward a second visit when only 40 people buy this Deal.